What Drives the Cost of a Logo
Logo work is quoted per project, because two logos can be wildly different jobs. These are the things that actually change the number.
Why there is no price on this page
There is no honest single price for a logo. A mark that lives on a website and a mark that has to survive being embroidered on a work shirt, printed on a delivery box and blown up on signage are different jobs. What we can do is be specific about what changes the cost, so you can judge a quote — including ours — rather than compare numbers that were never comparable.
How We Quote
Branding and logo work is scoped and quoted per project.
The part that matters:You get a fixed quote for an agreed scope before any work begins. If the scope changes, we tell you what it costs before we proceed — not afterwards.
Why no price here: We deliberately publish no price here. Logo work is scoped per project, and a number invented for a page would only mislead you when you asked for a real quote.
What actually changes the price
Seven factors, and the ones people most often forget to ask about.
A mark, or a usable identity
A logo is one asset. An identity is a logo plus the colours, typography and rules that make everything your business produces look like it came from the same company. The second is a larger job, and it is usually the one that actually solves the problem people are trying to solve.
How many concepts and revisions
This is the most common source of a quote going up. A defined number of concepts and revision rounds keeps the project predictable and keeps the price where it was agreed.
How much discovery happens first
Understanding who you sell to and what makes you different takes time, and it is what stops a logo being replaced in two years. Skipping it is cheaper now and more expensive later.
Whether guidelines are needed
If you are the only person who will ever use the brand, guidelines are optional. The moment other people produce materials — a printer, a signwriter, an apparel supplier — guidelines stop being a nice-to-have and start being the thing that prevents inconsistency.
Which formats and sizes you need
A design that has to work as a favicon, a website header, an invoice footer, a vehicle decal and a shirt embroidery is constrained in ways a standalone logo is not. Those constraints are part of the design work, not an afterthought.
Ownership and source files
Know what you receive and what you own at the end. Full ownership together with the source files is what lets you take the brand to another designer or supplier later without starting again.
Whether the mark has to survive manufacturing
This one is easy to miss. A logo with fine detail or a soft gradient can look excellent on a screen and fail completely stitched onto fabric or cut as vinyl. Designing it so it survives real production costs nothing extra up front and saves a redesign later.
What to check before you commission a logo
Five things worth settling before any money changes hands.
Decide whether you need a logo or an identity
If your materials already look inconsistent, a new mark will not fix that. Be clear about which problem you are solving before you ask for quotes.
Ask what you receive at the end
File formats, source files and ownership should be agreed in writing. A logo delivered as a single low-resolution image is a logo you will pay for twice.
Check it works in one colour and in small sizes
A design that only works in full colour on a white background will fail on a single-colour print, a stamp or a favicon. This is a normal thing to test, not an unreasonable request.
Test it where you will actually use it
If your logo will end up on uniforms, signage, vehicle branding or packaging, ask how it holds up there before the project closes — not after the apparel order has been placed.
Be wary of a quote with no defined scope
A low number with unlimited revisions attached is not a low number. A defined scope is what makes any quote, high or low, meaningful.
How Quickly You'll Hear From Us
These are our published commitments — the same everywhere we work.
How a Quote Works
We look at what is actually needed before quoting, so the number you receive matches the work.
- You describe the problem or the job — no obligation.
- We diagnose or scope it and tell you what is involved.
- You get a fixed quote for an agreed scope before any work starts.
- If the scope changes, you hear about the cost before we continue.
Nothing is ordered, replaced or produced without your approval.
Response Times
How quickly you'll hear from us.
Branding & Identity
Logo design, visual identity, brand guidelines and application across your materials.
Corporate Branding Costs
What drives the cost of apparel, merchandise and applying a brand in the real world.
What Logo Design Really Costs
A longer look at pricing expectations in the South African market.
Corporate Apparel
Where a logo stops being a file and starts being stitched onto workwear.
Questions About Cost
Why do you not just publish a price?
Because logo work is scoped per project and a published figure would be wrong for almost everyone. You get a fixed quote for an agreed scope before work starts, which is more useful than a number that changes the moment we see the brief.
How long does logo or identity work take?
A focused identity project typically takes two to four weeks. The timeline depends mainly on how quickly feedback comes back, and we agree it up front.
We already have a logo. Do we need a whole identity?
Not necessarily. If the mark works but your materials look inconsistent, refreshing colours, typography and layout rules can pull everything together without a full rebrand.
Can you design a logo that works on embroidered workwear?
Yes, and it is worth raising early. Fine detail and soft gradients do not survive embroidery or vinyl cutting, so the mark is designed to work in those formats from the start rather than adjusted afterwards.
Do we own the logo when it is finished?
The terms and the files you receive are agreed before work begins, including ownership and source files. Ask for it in writing — it is a reasonable request and a good way to judge any supplier.
Can you apply the brand to our website, apparel and materials?
Yes. We design the identity and then produce it on the things that matter — websites, corporate apparel, branded merchandise and print — so the brand is not lost between the design and the delivery.